When Mari Eriksson opened the Fusion Beads retail store in 1997, it was her dream come true – an expression of her lifelong passion for beads. By offering engaging classes, an exciting selection of products and a visually inspiring retail environment, the Seattle store became central to the beading community. Seven years later, in 2004, she brought Fusion Beads online to build a global beading community for sharing creativity, expertise and tips on beads and beading. Our mission is to bring you a well-organized and easy-to-use site filled with information, inspiration and high-quality, fairly priced products – in other words, the best bead shopping site ever! We want to share our love for beading and help you discover the joy of creating handmade jewelry. We invite you to put a colorful sparkle in your life with beads! Thank you for choosing Fusion Beads! The staff members at FusionBeads.com chose their favorite products to share with you! We’re all beaders just like you, and we picked everything from our single-most favorite Swarovski crystal bead to books to tools and everything in between. Have fun looking through our lists for shopping ideas, gift ideas or just out of curiosity!